Member Benefits
Effective Public Policy Representation
ITAA is committed to protecting its corporate members - and the industry at large - by tracking and informing policy issues at the state, federal and global levels. At ITAA, our members lead the way in setting fundamental policy priorities. Through our grassroots to global network, ITAA is a leading voice for innovation at home and abroad.
Business Development/Facilitation Opportunities
ITAA brings its members together with commercial and government C-level officers and other senior executives from the buyer community in appropriate settings, and with industry partners. This interaction can help enhance a company’s brand and expand its business.
Executive Networking and Partnerships
ITAA offers a variety of forums - i.e., workshops, private dinners, committee meetings and other special events - where members can exchange information about joint interests, markets and their client base. The exchanges in turn facilitate collaboration, partnering and mutual investment.
Market Intelligence/Research
Key insights and market intelligence gained through ITAA meetings, publications, newsletters, research and educational programs help our members keep a pulse on the marketplace, enabling them to work smarter and stay on the cutting edge of industry trends.
Market and Global Visibility
ITAA members are able to enhance their brands through extensive opportunities to be profiled before potential clients, partners, analysts, investors, media and others through our many events and activities. ITAA members are able to tap into ITAA’s extensive grassroots to global network to expand their own brands and reach potential customers and partners, as well as prominent government officials and influencers, in both domestic and foreign markets.
Accessing and Educating Key Influencers
Through advocacy efforts, as well as educational and informational forums, ITAA helps keep leaders from the investor, analyst, press and client communities abreast of key market trends and technologies.
Affinity Programs/Discounted Business Services
ITAA has partnered with a number of service providers to offer discounts to our members on key business products, such as insurance, research, public relations, and investor relations services. To learn more about these offerings, visit our Affinity Programs page.
In addition, ITAA facilitates the development of research reports and industry case studies for member sponsors or co-sponsors at potentially preferential rates. Sources include: Global Insight, Forrester, CSIS, Specifics, and INPUT.
Industry Standards
ITAA now offers, through its GEIA Group, an active standards development program, developing proven solutions to business process challenges. Key standards created or updated in recent years include Configuration Management, Systems Engineering, Systems Safety, and Earned Value Management. GEIA has been recognized nationally and internationally for its leadership and expertise in the area of standards development.
Market Forecasting
ITAA, through its GEIA Group, leads government technology forecasting with a comprehensive program culminating in the annual Vision Forecast Conference, presented live in October. Each year, the effort produces a 10-Year Defense Electronics Forecast and a 5-year Federal IT Forecast, as well as outlooks in Services & Support, Homeland Security and Net Centric Ops. In this unique process, members conduct hundreds of federal customer interviews with key government executives, representatives of civilian and defense agencies, and Congress.